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Intense Hydration. Rich, Matte Color. Comfortable Wear. Smooth, Creamy Feel. Take it to the matte with 16 new gorgeous L'Oréal Matte Lipstick shades! Indulge in richness beyond compare with our most luxuriously rich matte lipcolor and intensely rich hydration. With this L'Oréal matte lipstick your lips are kept soft and smooth with a creamy feel. With a spectrum of gorgeous shades from bold to nearly nude, Colour Riche® Matte Lipstick offers a shade that’s perfect for every look and any occasion.