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TOBLERONE is a unique example of outstanding product branding. You must have wondered at some point how TOBLERONE came by its strange name and striking good looks…
The name and the shape
TOBLERONE originates from the chocolatier's family name "Tobler" combined with "torrone", the Italian word for nougat. There are a great many legends about TOBLERONE triangular shape. Chocolate lovers around the world have always believed that Theodor Tobler took his inspiration from his mountainous homeland, and in particular the Matterhorn with its characteristic triangular shape.